Brands * Companies * Organizations * Any Sector * Any Size
Social networks measure noise.
KlickKey measures resonance.
Millions of followers. Thousands of likes. But do you know what your audience truly thinks? KlickKey gives your brand a direct channel to capture proprietary opinion in natural language -- structured by AI, segmented by demographics, 100% yours. No algorithms. No intermediaries. No rented data.
100%
Proprietary data -- owned by the brand, not the platform
IA
Automatic analysis: First Insight, re-analysis, Multi-Topik
x
Languages -- participants respond in any language
The Problem Worth Solving
You have millions of followers. You do not own a single one of them.
Publishing on a social network is building on someone else's land. Every comment, every click, every interaction feeds a database that is not yours. Brands pay to access their own audience temporarily -- and paradoxically, cannot analyze it beyond what the algorithm allows. The business of social networks is not communication: it is retaining attention to sell it to advertisers. Brands are not the customer. They are the product.
NOISE VS. RESONANCE
Social networks measure noise -- the quantitative, the immediate, the chaotic. Likes, clicks, views, comments without context. Volume without value. KlickKey measures resonance -- the qualitative, the emotional, the relevant. The mark left by a real opinion or a meaningful experience. Not just reach: depth, affinity and emotional impact. The difference is not methodological. It is fundamental.
What social metrics actually mean
| Metric | What it seems | What it means in reality |
|---|---|---|
| Likes | Approval | Impulsive reaction without context or commitment |
| Followers | Community | Historical record, not active loyalty |
| Views | Reach | Exposure without comprehension or retention |
| Shares | Influence | Distribution without guaranteed impact |
| Comments | Dialogue | Mostly emotional reactions without structure |
x Rented data -- the social media model
- •Data owned by platforms, not by the brand
- •Algorithmic bias -- you see what the platform decides to show
- •Metrics that measure volume, not genuine opinion
- •No segmentation by gender, age or location without paying extra
- •No re-analysis -- the insight expires
- •No natural language capture -- reactions, not explanations
- •Audience that belongs to the platform, not to the brand
(yes) Sovereign data -- the KlickKey model
- •100% proprietary data -- every opinion belongs to the brand
- •No algorithmic bias -- direct channel, no intermediaries
- •Natural language captures what no metric can measure
- •Native segmentation by gender, age and geolocation
- •Infinite re-analysis -- the same data yields new insights forever
- •First Insight, Multi-Topik and temporal tracking built in
- •Audience that the brand builds and owns
How It Works
A direct channel between your brand and what your audience truly thinks.
01
Open
Create a Topik
Open a debate with a question or prompt. No options to choose from. Participants respond in their own words, in any language. Anonymous by design.
02
Distribute
Share the channel
Distribute via social media, email, QR on packaging or at events, website embed. The audience accesses in one tap -- no app, no registration.
03
Listen
Real-time responses
Participants write freely. AI processes every response: sentiment, key themes, emotional tensions, emerging patterns. Automatically.
04
Understand
AI intelligence
First Insight delivered automatically. Re-analyze any time. Cross-analyze multiple Topiks. Track how opinion evolves. The data is yours forever.
The data does not expire.
Every Topik creates a permanent asset in the brand's Reputational Data Lake. A debate from 2024 can be re-analyzed in 2026 with a new question: has trust increased? Has emotional tone changed? Has perception shifted after a product launch or a campaign? The data accumulates. The intelligence compounds.
Analytical Capabilities
Not a survey. A living intelligence system.
Thematic / Manual
For a specific purpose
Opened for a campaign, a product launch, a crisis, or any specific consultation. The brand decides when to open and close it. Generates an immediate insight report.
Use cases: Product launch validation, campaign testing, crisis management, new feature consultation, advertising message testing
Continuous / Automatic
For ongoing brand listening
Automatic periodic cuts (weekly or monthly). Each participant contributes once per period. Generates an evolutionary sequence of brand perception over time.
Use cases: Permanent brand pulse, NPS in natural language, long-term trust tracking, early detection of perception shifts, seasonal campaign comparison
First Insight
The first automatic AI analysis generated as soon as a critical mass of responses accumulates. Themes, dominant sentiment, key tensions, most repeated concerns -- structured and delivered automatically. No analyst. No delay.
Re-analysis
The same set of responses re-analyzed at any point with a different question or prompt. A debate from last year, re-read under a new lens: emotional, geographic, thematic or temporal. The data is a film, not a photograph.
Multi-Topik
Cross-analysis of multiple Topiks simultaneously. Compare brand perception across different topics, markets, time periods or demographic segments. Intelligence that compounds.
Demographic Segmentation
Every response associated with the participant's profile. Filter any analysis by gender, age group (18-34, 35-54, 55+) or geolocation (city, region, country). Eliminate the noise of general averages. Understand each segment on its own terms.
The Living Reputation
A brand that listens converts customers into fans.
Reputation is not what a brand says about itself. It is what people say when the brand is not in the room. KlickKey turns that conversation into structured intelligence -- and in doing so, transforms the relationship between the brand and its audience.
From customer to fan
A customer who sees that their opinion generates action becomes a natural brand ambassador. Listening with empathy does not just capture data -- it builds belonging. The user stops being a recipient and becomes part of the brand's evolution.
Reciprocal engagement
Brands must offer something in return for participation. Not money -- respect and recognition. A draw among participants, publishing the results, early access to a product, a symbolic acknowledgment. The user who receives a response becomes an advocate. The one who does not becomes a skeptic.
The Reputational Data Lake
Every Topik adds to a permanent reservoir of brand intelligence. Unlike social data -- which expires, disappears, or changes ownership -- KlickKey data accumulates and compounds. Each new Topik is richer because it can be compared with everything that came before.
Note: Draws and rewards are organized and managed by the client under their own responsibility. KlickKey facilitates participant identification.
Real case: A fashion brand with 2 million Instagram followers opened a Topik: "What inspires you to buy a new piece of clothing?" KlickKey received 90,000 responses. The analysis revealed that the motivation was self-expression, not price. The brand launched the campaign #MyStoryInColor. Real engagement doubled in three months. The customer does not buy clothes: they buy identity.
Real case: A digital bank asked: "What would make you trust a financial app?" It received 5,200 responses. 55% spoke of human empathy. Young people mentioned transparency; older users mentioned security. The institution added personalized service videos and increased retention by 18%. Trust is not programmed: it is demonstrated.
This vertical is grounded in the methodology of El Poder de la Reputacion Viva, the book by Eugenio Herrero Diaz, creator of KlickKey.
Read the bookKlickKey vs. Traditional Approaches
Deeper than surveys. Richer than social listening.
| Capability | KlickKey | Social Listening | Traditional Survey |
|---|---|---|---|
| Proprietary data | Always | No - Platform-owned | Partial |
| Natural language responses | Always | No - Fragmented noise | No - Closed options |
| Real-time intelligence | As it happens | Partial - Algorithmic filter | No - Weeks later |
| Infinite re-analysis | Any time | No - Data expires | No - New study needed |
| Multi-Topik cross-analysis | Built-in | No - Not available | No - Not available |
| Demographic segmentation | Native | No - Platform-limited | Partial |
| No algorithmic bias | Direct channel | No - Algorithm decides | Partial |
| Engagement mechanism built in | Draws and rewards | No - None | No - None |
| Any language | AI analyzes all | Partial | No - One language |
| Data compounds over time | Always | No - Expires | No - Each study isolated |
Pricing
From a single campaign to a permanent brand intelligence platform.
Pricing is based on the type and frequency of activation, not on audience size or number of participants. No usage limits. The more participants, the richer the intelligence.
Single Activation
Single Campaign or Consultation
- ✓One Topik activation
- ✓Unlimited participants
- ✓First Insight report included
- ✓Demographic segmentation included
- ✓Re-analysis available on request
- ✓Distribution via any channel
Quarterly Pack
Quarterly -- SMB & Local Brands
- ✓Unlimited Topiks for 90 days
- ✓Thematic and continuous Topik modes
- ✓Re-analysis and Multi-Topik included
- ✓Full demographic segmentation
- ✓Ideal for seasonal campaigns and periodic consultations
Monthly Subscription
Monthly -- National Brands
- ✓Unlimited Topiks per month
- ✓Thematic and continuous modes
- ✓First Insight, re-analysis and Multi-Topik
- ✓Full segmentation: gender, age, location
- ✓Replaces external surveys, focus groups and social listening tools
Annual Subscription
Annual -- Large Brands
- ✓Unlimited Klicks, Topiks and Keys
- ✓Automatic continuous Topiks with periodic cuts
- ✓Cumulative Reputational Data Lake -- grows every year
- ✓Full multi-market segmentation
- ✓All analytical capabilities included
Enterprise
Enterprise -- Global Brands & Multi-Brand Groups
Custom
Multiple brands, multiple markets, annual contract
- ✓Multiple brands under one account
- ✓Cross-brand intelligence
- ✓Multi-market and multi-language
- ✓Custom activation calendar
- ✓Dedicated strategic account management
- ✓Priority support