Topik - Fan Voice
Open debate before, during or after any game. Fans express themselves in natural language, in any language. AI structures every response into themes, sentiment and actionable intelligence automatically.
NFL. NBA. MLB. Professional Sports Franchises
Every game generates
thousands of fan signals.
None of them reach you.
KlickKey captures fan sentiment in real time, before and after every game, and converts it into proprietary intelligence and new revenue streams. No app. No friction. No technical integration required.
41
NBA home games per season
AI
Sentiment insights generated automatically
3
New revenue streams activated per game
The Opportunity
Every game generates fan intelligence. Today, none of it is yours.
After every game, thousands of fans share opinions across social media, group chats and stadium conversations. That signal is fragmented, unowned and unanalyzed. The franchise sees noise, not intelligence. And the revenue opportunity - auctions, merchandise, digital mementos - stays invisible or goes to third-party platforms.
WHAT'S BEING LEFT ON THE TABLE
Every franchise has assets that fans desperately want - a signed jersey from tonight, locker room access, a meet and greet with the star player, a VIP courtside experience. Today these are managed informally, donated to charity events, or simply not offered. KlickKey opens a structured digital channel that activates these assets before, during and after every game, turning existing intangibles into a new revenue line with no operational change.
❌ Without KlickKey
- ✗Fan opinions scattered across social - unowned and unstructured
- ✗No proprietary fan data after the game
- ✗Exclusive experiences donated or left unmonetized
- ✗Merchandise sold through third-party platforms taking margin
- ✗No structured intelligence on what fans thought or felt
- ✗No connection between fan engagement and franchise revenue
- ✗Management reacts to loud voices, not real signal
✓ With KlickKey
- ✓Real-time fan sentiment captured and AI-analyzed every game
- ✓100% proprietary fan data - yours, not a platform's
- ✓Signed jerseys, VIP access and experiences auctioned digitally
- ✓Merchandise sold directly at peak emotional engagement
- ✓AI insight reports before, during and after every game
- ✓Fan engagement and new revenue in a single platform
- ✓Structured signal from the full fan base, not just the loudest
How It Works
One platform. Every game. The full season.
01 · Pre-Game
Build anticipation. Activate desire.
KlickKey opens the channel days before the game. Fans express expectations and predictions, while the franchise activates exclusive assets through Auction before the first whistle.
- ✓Topik: MVP debate, game predictions and last-game ratings
- ✓Auction: locker room visit, warm-up access, meet and greet, VIP upgrade, signed pre-game jersey
02 · Game Day
Peak attention. Maximum value.
The highest concentration of fan emotion happens during the game. KlickKey captures it in real time through structured sentiment, live auctions, Shop sales and instant Mementos.
- ✓Topik: live sentiment, tactical reactions and player performance ratings
- ✓Auction: game-used jersey, signed ball, game-worn sneakers, signed helmet, game-used bat
- ✓Shop and Memento: game-day exclusives and AI-personalized digital keepsakes
03 · Post-Game
The game is over. The intelligence keeps working.
Fan engagement does not end at the final whistle. KlickKey keeps the channel open, captures post-game sentiment, delivers AI reports and monetizes the long tail of emotion.
- ✓Topik: post-game analysis, player ratings and season outlook
- ✓Shop and Memento: limited post-game editions and digital recaps
- ✓AI Report: full sentiment analysis delivered automatically
Beyond the game: the full season model
KlickKey is not activated per game - it is the franchise's permanent fan intelligence infrastructure for the full season. Unlimited usage across all games, all Topiks, all insights and all activations whenever needed.
NBA
41
Home Games
$48,000/season
NFL
8-9
Home Games
$60,000/season
MLB
81
Home Games
$120,000/season
Pricing is based on season game count, not usage volume. Fair use included - unlimited Topiks, insights and activations through season and playoffs.
Platform Capabilities
Everything in one place. Nothing to install.
Auction - Live Bidding
Run digital auctions for exclusive experiences and game-used items. Revenue flows directly to the franchise.
Shop - Direct Sales
Sell merchandise and limited editions at the exact moment fan attention peaks. No third-party platform and no margin loss.
Memento - Digital Keepsakes
AI-generated personalized digital collectibles that turn a game moment into a lasting memory.
AI insight reports - automatic, not manual
After every game, KlickKey generates a structured AI sentiment report covering themes, trends, peak moments, player perception and tactical feedback. No analyst required, no reporting delay. Every report is cumulative, building a proprietary season intelligence archive.
- ✓Pre-game expectation analysis
- ✓Real-time sentiment during the game
- ✓Post-game satisfaction and loyalty signals
- ✓Player-level perception tracking across the season
- ✓Comparative analysis across games, rivals and home/away
- ✓100% proprietary data, never shared with third parties
No app required
Fans access everything via QR on screens, seats and signage, or via digital link. Works on any device.
Any language
Fans respond in their native language. AI normalizes and analyzes without translation delay.
Zero technical integration
KlickKey works on top of existing franchise infrastructure. No API, no dev work, no disruption.
New revenue line
Shop, Auction and Memento open revenue streams that did not exist before, activated at peak fan attention.
KlickKey vs. The Status Quo
Everything you need. Nothing you already have.
| Capability | KlickKey | Status Quo |
|---|---|---|
| Proprietary fan data after every game | ✓ 100% yours | ✗ Owned by social platforms |
| Natural language fan sentiment | ✓ AI-analyzed | ✗ Not captured |
| Pre-game fan engagement channel | ✓ Active before every game | ✗ None |
| Live auction for exclusive experiences | ✓ Built-in | ✗ Manual / informal |
| Direct merchandise sales at peak attention | ✓ Integrated | ✗ Third-party margin loss |
| Post-game sentiment intelligence | ✓ Automated report | ✗ Social noise only |
| AI insight reports per game | ✓ Automatic | ✗ Expensive and slow |
| Season-level fan intelligence archive | ✓ Cumulative | ✗ Not available |
| No app required | ✓ QR or link | ✗ App download barrier |
| Multilingual fan response | ✓ Any language | ✗ Language-limited |
Pricing
One season. Every game included.
Pricing is based on season game count, not usage volume. The platform is yours for the full season: unlimited activations, insights and revenue opportunities.
NBA · 41 Home Games
NBA Season
$48,000
Per season · fair use included
- ✓41 home games fully activated
- ✓Pre-game, game-day and post-game channel
- ✓AI insight report per game
- ✓Auction, Shop and Memento every game
- ✓Playoffs included at no extra cost
- ✓Single game available: $2,500
NFL · 8-9 Home Games
NFL Season
$60,000
Per season · fair use included
- ✓8-9 home games fully activated
- ✓Pre-game, game-day and post-game channel
- ✓AI insight report per game
- ✓Auction, Shop and Memento every game
- ✓Playoffs included at no extra cost
- ✓Single game available: $5,000
MLB · 81 Home Games
MLB Season
$120,000
Per season · fair use included
- ✓81 home games fully activated
- ✓Pre-game, game-day and post-game channel
- ✓AI insight report per game
- ✓Auction, Shop and Memento every game
- ✓Playoffs included at no extra cost
- ✓Single game available: $3,500
Enterprise · League
Custom
All franchises · annual contract
- ✓All franchises under one account
- ✓League-level fan intelligence
- ✓Cross-franchise sentiment comparison
- ✓Aggregate fan data across all markets
- ✓Custom onboarding and training
- ✓Dedicated account management
KlickKey gives sports franchises something no post-game report ever could: a living, continuous read of what fans truly think and feel across every game and every season, while generating proprietary intelligence and new revenue in the same moment.
New Revenue Line
The platform pays for itself before halftime.
Shop, Auction and Memento open three revenue streams that did not exist before. They activate at peak fan attention and funds go directly to the franchise. The season fee is recovered in the first game.
Shop · Merchandise
Conversion: 20% of attendees
Average ticket: $40 / person
NFL: ~$552,000 / game
NBA: ~$144,000 / game
MLB: ~$236,000 / game
Based on atVenu 2025: 23% of attendees buy merchandise. KlickKey uses 20% as a conservative assumption.
Auction · Exclusive experiences and items
Conversion: 1% of attendees
Average ticket: $800 / bid
NFL: ~$552,000 / game
NBA: ~$144,000 / game
MLB: ~$236,000 / game
Conservative assumption versus live auction benchmarks and real-world ranges for premium sports experiences.
Memento · Digital keepsakes
Conversion: 5% of attendees
Average ticket: $50 / person
NFL: ~$172,500 / game
NBA: ~$45,000 / game
MLB: ~$73,750 / game
Benchmark based on digital product purchase rates at live events, with a conservative launch price.
NFL: ~$1,276,500 / game
NBA: ~$333,000 / game
MLB: ~$545,750 / game
All conversion ratios are conservative estimates. Results scale with engagement and activation quality. These are net-new revenue streams.